Whetstone Studio
Sharpening Your Cutting Edge.
Whetstone Studio is a family-owned IT Consulting, Software Development, Website Design, and Digital Marketing studio headquartered in Greenville, SC.

We are in the business of cultivating meaningful partnerships; affirming human dignity by delivering technology that serves the real needs of real people; and standing shoulder-to-shoulder with our clients for the good of our communities.

Beyond InSERVio®, beyond eVio®, beyond any product or solution we design — this is who we are and what we do.
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Sharpening Your
Cutting Edge

Family-owned IT Consulting, Software Development, Website & Mobile App Design Studio

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About Whetstone Studio

Creators of mission-driven software.

Founded in Greenville, SC, Whetstone Studio grew out of a simple conviction: that technology, when thoughtfully designed, can do more than solve problems — it can transform organizations and, through them, entire communities. What began as a single custom software solution has grown into a full-service suite of products and solutions including enterprise CRM platforms, eCommerce storefronts and backend tools, fully integrated mobile apps, websites designed to support your mission and communicate your identity, and so much more.

Whether your organization needs software development, website design, graphic arts, photography & videography, or marketing, Whetstone is committed to showing you what we mean by partnership, all the while sharpening your cutting edge.

68k+
Active client profiles in InSERVio®
%
Platform uptime, month over month
24+
Integrated InSERVio® modules in one platform
125+
Years of combined team expertise
1
Singular focus: mission-driven orgs
+
Pizza with a Purpose pizzas served this month!
Our Work

Tools we've forged for
real-world impact.

01
InSERVio® CRM+ — Flagship Platform
The only modular CRM, Communication, Event Scheduling, Grant Management, and Analytics Reporting system that offers Facial Recognition — eliminating duplicate client profiles. Covers case management, referrals, broadcasting, scheduling, and more, all backed by a lightning-fast database architecture. Our flagship software application.
Explore InSERVio →
02
eVio® — Fully-Integrated eCommerce
More than any other eCommerce platform. eVio® delivers a complete solution with a robust admin panel and a custom frontend — built to integrate seamlessly with your existing Whetstone ecosystem.
eVio eCommerce →
03
VenueXRM® — All-in-One Venue & Lease Management
The cloud platform for organizations that need more than basic booking software. VenueXRM combines venue scheduling, contract and lease management, and integrated payment processing — transforming how you manage properties, coordinate events, and collect revenue.
Learn More →
04
Mobile Apps
Custom, optimized, and powerfully functional mobile apps with all the latest capabilities — geolocation, custom notifications, facial recognition, and barcode scanning. Integrated with InSERVio and eVio, and published to the App Stores, aligned with your mission, vision, and branding.
Learn More →
05
Photography, Video & Graphic Design
High-resolution photography, videography, and aerial drone work by our FAA-certified pilot — plus logos, infographics, brochures, and full branding collateral from a team with 125+ combined years of experience serving Fortune 500 companies and even the US Olympic Committee.
Learn More →
▸ Modular CRM & Operational Platform
InSERVio® CRM+ — Your Mission in Motion.

The complete CRM ecosystem for nonprofits, for-profits, and mission-driven organizations. Client management, inter-agency referrals, volunteer management, donor relations, mass communications, granular analytics — all unified in a single, purpose-built environment.

InSERVio® Modules
Core CRM
Client Module
Full client profiles, case notes, intake, documents & history
Core CRM
Attendance Module
Self-serve kiosk check-in for clients, volunteers & staff
Core CRM
Wait List Module
Automated intake queue with instant case manager alerts
Core CRM
Referrals Module
Closed-loop referrals to partner agencies, start to finish
Core CRM
Resource Module
Curated community resource directory, always up to date
Operations
Scheduler Module
Integrated calendar & shift scheduling, no third-party tools
Operations
Events Module
Event management with volunteer tracking built in
Operations
Grants Module
Full grant lifecycle — tracking, deadlines, compliance reports
Operations
Forms Module
Custom embeddable forms feeding directly into your CRM
Operations
Donations Module
Donor & gift tracking alongside all operational data
Communications
Contacts Module
Central address book auto-populated from forms & events
Communications
Email Broadcaster
Targeted email campaigns with open rate & click analytics
Communications
SMS Broadcaster
Instant texts to any group with RSVP functionality
Communications
Chat Module
Secure internal messaging for staff & volunteers
Communications
Video Conferencing
Fully secure meetings hosted inside InSERVio
Communications
WebCalendar Module
Embeddable calendars shared across partner agencies
Data & Reporting
Reports Module
Visualize & export any data InSERVio touches
Data & Reporting
Tracker Module
Capture meals served, program outcomes & any metric
Data & Reporting
Web Analytics Module
Traffic patterns, page engagement & visitor behavior
Add-On
Facial Recognition
AI-powered client identification at check-in
Add-On
Resource Analytics
Track views, clicks & engagement on resource listings
Add-On
Newsletter Add-On
Beautiful newsletters built & sent inside InSERVio
Add-On
Access Links
Secure one-time login links — no password required
Add-On
Mobile App
Full CRM power in the field, wherever service happens
Client Check-In
Referral Sent
Grant Updated
Volunteer Shift
SMS Broadcast
Report Generated
Attendance Logged
Platform Metrics
68k+
Clients
Active profiles this month
Vol. Hrs
Logged by clients this week
Referrals
Closed-loop this week
Meals
Served this month
%
Uptime
System availability
%
Open Rate
Last email broadcast
+
Partners
Active referral network agencies
24
Modules
Integrated in one platform
Individual Modules

Everything your organization needs,
all in one solution.

Core CRM
Client Module
The central CRM engine that powers every other feature. Captures the full story of every individual — demographics, intake, case notes, documents, photos, interactions, and services.

Because everything in InSERVio is connected, you gain a clear, real-time view of how your programs are changing lives.

Read more →
Core CRM
Attendance Module
Automatically track attendance of clients, volunteers, and staff through an easy-to-use self-serve kiosk. Participants check in and records are created instantly.

This eliminates manual tracking while giving your organization accurate, reportable attendance data.

Read more →
Core CRM
Wait List Module
Transforms your intake and check-in process into a simple, automated workflow. Case managers are instantly notified and visit records are automatically created.

Your team gains a clear, organized system that keeps services moving smoothly.

Read more →
Core CRM
Referrals Module
Create, manage, and track referrals to partner agencies from start to finish. A "closed-loop" process ensures individuals don't fall through the cracks.

It transforms referrals from informal recommendations into accountable, measurable collaborations.

Read more →
Core CRM
Resource Module
A powerful, curated directory of trusted community resources with contact information, services offered, and partner details — always ready to find help fast.

This turns your CRM into a living map of your community's support system.

Read more →
Operations
Scheduler Module
Replaces costly third-party scheduling tools with a fully integrated calendar and scheduling system built directly into your CRM.

Your team gains better visibility, easier reporting, and a smoother operational workflow.

Read more →
Operations
Events Module
Create, manage, and promote events while keeping all volunteer participation and engagement data within the InSERVio ecosystem.

Track who is volunteering, when, how long, and how frequently they return.

Read more →
Operations
Grants Module
A complete grant management system — from opportunity tracking to submission deadlines, award management, and compliance reporting, all in one place.

Generate reports that connect grant funding directly to programs, services, and outcomes.

Read more →
Operations
Forms Module
Easily create, customize, and embed forms anywhere — website, staff workflows, program registration, volunteer signups, intake, or internal reporting.

Every form becomes a new stream of valuable, measurable insight.

Read more →
Operations
Donations Module
Brings all financial and in-kind contributions into your CRM — track donors, gifts, and giving history alongside the rest of your operational data.

Gain clear insight into how generosity fuels your mission.

Read more →
Communications
Contacts Module
The central address book for your entire network. Automatically captures contacts from website forms, event registrations, and signups.

You gain a clean, organized system for managing relationships with everyone connected to your mission.

Read more →
Communications
Email Broadcaster
Send targeted emails to staff, volunteers, donors, clients, or any custom contact group with detailed analytics on open rates, clicks, and engagement trends.

Understand what truly resonates with your audience.

Read more →
Communications
SMS Broadcaster
Send instant text messages to staff, volunteers, donors, or clients. Enable RSVP functionality to gather responses for events and urgent notifications.

SMS broadcasting ensures your message reaches people quickly and effectively.

Read more →
Communications
Chat Module
Secure internal messaging and alerts allowing staff and volunteers to communicate instantly without leaving the InSERVio platform.

Keep your entire team connected, informed, and responsive.

Read more →
Communications
Video Conferencing
Host fully secure video meetings directly within InSERVio — access controlled through your login system, so conversations remain private and protected.

Conversations remain private, protected, and accessible only to authorized participants.

Read more →
Communications
WebCalendar Module
Embed dynamic, fully integrated calendars directly on your website. Collaborate with partner agencies by sharing a unified calendar of programs and events.

The result is a living schedule of community activity.

Read more →
Data & Reporting
Reports Module
The brain of InSERVio — turns your organization's data into actionable insight. If InSERVio touches it, it can be analyzed, visualized, and reported on.

Gain a clear, comprehensive view of your organization's performance and impact.

Read more →
Data & Reporting
Tracker Module
Capture and monitor any data point that matters to your mission — meals served, services delivered, attendance counts, and program outcomes.

The numbers behind your mission become clear, organized, and ready to demonstrate your difference.

Read more →
Data & Reporting
Web Analytics Module
Deep insight into how people interact with your website — traffic patterns, page engagement, visitor behavior, peak usage times, and more.

Understand how online engagement connects to real-world services and outcomes.

Read more →
Add-On
Facial Recognition
AI-Powered
The only CRM for mission-driven organizations offering AI-powered facial recognition for client identification — solving the challenge of locating records quickly and accurately.

A process that is faster, more accurate, and more respectful of client confidentiality.

Read more →
Add-On
Resource Analytics
HealthySC
Powerful engagement analytics for your HealthySC Resource Card listings — track views, email clicks, phone clicks, bookmark saves, and more.

Understand how community members are finding and engaging with your services.

Read more →
Add-On
Newsletter Add-On
Marketing
Create visually engaging newsletters directly within InSERVio and distribute them through Email Broadcast campaigns — replacing expensive external tools.

Share stories beautifully and efficiently from within the same system that powers your mission.

Read more →
Add-On
Security Access Links
Security
Secure, one-time-use login links sent directly to email — no password required. Time-sensitive, single-use, and dramatically more secure.

Authentication that is both more secure and far more convenient.

Read more →
Add-On
InSERVio Mobile App
Mobile
Your mission doesn't stay behind a desk — and neither should your platform. The InSERVio Mobile App brings the full power of your CRM into the field, wherever service happens.

Every interaction is captured, every record updated. The Mobile App liberates your team to serve without limits.

Read more →
Why We Created InSERVio

Because every individual's
story matters.

Every day, organizations across our communities welcome people in need — people searching for stability, encouragement, guidance, and the chance to move forward. The impact your work has on these lives needs to be understood. Their story - your organization's story - needs to be told.

01
Because change takes time
The most powerful impact rarely happens in a single moment. It happens through relationships that grow stronger over time — through the volunteer who remembers someone's name, the case manager who notices progress, the partner that steps in with the next layer of support. Real transformation is a journey.
02
Because impact should be celebrated
Organizations serving their communities witness incredible transformations every day — a young person finding direction, a family regaining stability, a neighbor rediscovering hope. Yet too often these stories remain unseen. InSERVio helps organizations develop the full picture of the lives they are lifting up.
03
Because serving others is sacred
At its core, the work of mission-driven organizations is about human dignity. Meeting people where they are, believing in their potential, and walking with them toward a better future. InSERVio exists to support that work — to help organizations serve with greater clarity, stronger collaboration, and deeper understanding.
04
Because we are stronger together
When stories of transformation are understood and shared, something powerful happens: communities recognize the good being done, partners find new ways to collaborate, supporters are inspired to invest, and organizations gain deeper insight into the lives they impact.

InSERVio exists to help organizations deepen their impact on the lives they touch — and tell the story of that impact in a way that inspires communities to care, to collaborate, and to change lives together.

— The InSERVio Mission
Our Leadership

A team built on
125+ years of expertise.

Whetstone Studio's leadership team includes professionals with 125+ years of combined experience across enterprise software development, graphic design and brand marketing, business management and finance, fine arts and academia, photography and videography, FAA-certified drone operation, content curation, and commercially-published writing.

We have put our individual strengths at the service of building something meaningful — something rooted in family, something that contributes to community, and succeeds in impacting the world for the good. That's how Whetstone Studio defines success.

 Enterprise software development
 Graphic design & brand marketing
 Business consulting, management & finance
 Fine arts & academia
 Photography & videography
 FAA-certified drone operation
 Content curation
 Commercially-published writing
Matt Pelicano
Matt Pelicano
President & CEO
Founder
Rikson Stanton
Rikson Stanton
Director of Digital Development · Founder
Tom Pelicano
Tom Pelicano
Sr. Software Engineer
Sandra Pelicano
Sandra Pelicano
Director of HealthySC
Director of Digital Marketing
Joey Pelicano
Joey Pelicano
Director of Photography & Videography
Chris Pelicano
Chris Pelicano
Director of Illustration & Design Services
Andy Pelicano
Andy Pelicano
Director of Service & Support
Don Stanton
Don Stanton
Web Developer
John Pelicano
John Pelicano
HealthySC Development Manager
Director of Business Development
Catherine Pelicano
Catherine Pelicano
Brand Marketer · Founder of Third Act Creative
Our Portfolio

Real clients.
Real impact.

From enterprise CRM platforms and mobile apps to custom websites, eCommerce, marketing videos, product photography, and fine art — every project starts the same way: we listen.

eVio
View Project
eCommerce Platform · Software
eVio® Integrated eCommerce
Fully-integrated eCommerce with robust admin backend, seamless cart integration, payment processors, loyalty programs, and automated notifications.
eCommercePayment ProcessingLoyalty ProgramsInventory
AIM
View Project
Mobile App · Software
AIMFPConnect® Mobile App
Streamlines distribution outreach, ensures confidentiality and security, enhances communication, and saves time by reducing data entry and eliminating manual processes.
iOS & AndroidFacial RecognitionField OutreachSecure
SLICFiber
View Project
Web & App Design
SLICFiber
Full website redesign including a complex serviceability tool — pinpoints user location and dynamically surfaces available services, pricing, and offers for that address.
Web DesignServiceability ToolGeolocation
HealthySC
View Project
Web & Database
HealthySC
Website, database, and web application with healthy recipes, trail maps, park directories, and a comprehensive community resource guide for all partner agencies.
WebsiteCustom DatabaseResource DirectoryCommunity Health
Comsource
View Project
Web Design & Marketing
Comsource Property Management
Digital presence with payment integration, custom form database, monthly newsletter production, and ongoing social media management.
Web DesignNewsletterSocial MediaCustom Database
Theoharis Management
View Project
Web Design
Theoharis Management
Upscale Washington D.C. property management website with account management and payment portal linkages — built for busy professionals.
Web DesignPayment PortalsProperty Management
WCED
View Project
Web & Database
Wichita County Economic Development
Economic portfolio site, business directory, and custom email broadcaster with admin dashboard for alerting members of opportunities and local events.
Web DesignEmail BroadcasterBusiness DirectoryAdmin Dashboard
dBConnect CRM
View Project
Custom CRM · Software
dBConnect — Homeless Outreach CRM
Internal CRM and database for a Greenville, SC outreach center. Grew from case notes into a full continuum of care system — scheduling, sign-in, grant reporting, used hourly by all staff.
Custom CRMGrant ReportingSchedulingNonprofit
EZ Running Website
View Project
Website & Mobile App
EZ Running Program — Site & App
Custom website, mobile app, and the database powering both for a professional running coach's subscription-based athlete training platform.
WebsiteMobile AppCustom DatabaseSubscription SaaS
ToGo
View Project
Marketing Video Production
ToGo Power® Thanksgiving Campaign
Full production: filming, editing, original musical accompaniment, and voice-over for a Thanksgiving marketing video — produced entirely in-house by the Whetstone team.
Video ProductionOriginal MusicVoice-OverMarketing
Body Glove photography
View Project
Product Photography
Body Glove® — Lake Keowee Shoot
A week on Lake Keowee, SC shooting Body Glove® products in action — showcasing product versatility against the natural beauty of one of South Carolina's largest lakes.
Product PhotographyAction ShotsLake Keowee SC
A21 Nonprofit Event Photography
View Project
Event Photography · Nonprofit
A21 Nonprofit Event Photography
Documentary photography from an A21 nonprofit event — capturing the energy, purpose, and people behind one of the world's leading organizations fighting human trafficking.
Event PhotographyNonprofitA21Documentary
Trailblazer Survival School
View Project
Photography · Outdoor & Lifestyle
Trailblazer Survival School
On-location photography capturing the raw, immersive environment of wilderness survival training — every frame communicating the grit, confidence, and community that define Trailblazer.
PhotographyOutdoorSurvival TrainingLifestyle
Jasmine Road Product Photography
View Project
Product Photography
Jasmine Road — Product Photography
Product photography for Jasmine Road — a South Carolina nonprofit empowering women survivors of exploitation. Imagery that reflects both the quality of the products and the dignity of the women behind them.
Product PhotographyNonprofitJasmine RoadSouth Carolina
Iceland
View Project
Travel Videography
Iceland — Travel Video
A cinematic travel video set against the dramatic landscapes of Iceland — glaciers, volcanic terrain, waterfalls, and the ethereal glow of the midnight sun. Shot and edited by the Whetstone Studio team.
Travel VideoVideographyIcelandCinematic
Coronation
View Project
Illustration
Coronation Media — Video Illustrations
Original illustrations by Chris Pelicano used throughout a Coronation Media video production — bringing 40+ years of commercial illustration experience to a faith-centered media project.
IllustrationCommercial ArtMedia Production
Governor Campbell oil painting
View Project
Fine Art · Oil Painting
Governor Carroll A. Campbell, Jr.
Oil portrait commission permanently installed in the board room at the SC Governor's School for Arts & Humanities. By Chris Pelicano.
Oil PaintingPortrait CommissionPermanent Installation
Logo design portfolio
View Portfolio
Graphic Design · Branding
Logo Design Portfolio
A selection of logo and brand identity work by Chris Pelicano — 40+ years of commercial illustration experience spanning Fortune 500 clients across automotive, telecom, and healthcare.
LogosBrand IdentityGraphic DesignFortune 500
Watercolor landscape prints
View Project
Fine Art · Watercolor
Watercolor Landscape Prints
Four watercolor landscape paintings now available as art prints — originals by Chris Pelicano, spanning four decades of fine art practice and commercial illustration.
WatercolorLandscapeArt Prints
Concept visualization
View Project
Concept Art · Visualization
Concept Visualization
Commercial concept visualization by Chris Pelicano — translating ideas into vivid, actionable visual form for clients across automotive, manufacturing, healthcare, and technology.
Concept ArtVisualizationCommercial Illustration
Print illustration
View Project
Print · Commercial Illustration
Print Illustration
Commercial print illustration delivered to Fortune 500 corporations, publishers, and the US Olympic Committee — by Chris Pelicano, with 40+ years of professional practice.
PrintIllustrationFortune 500US Olympic Committee
HealthySC · A Whetstone Studio Initiative

Network for a Healthier
South Carolina.

HealthySC is a subsidiary of Whetstone Studio, our community health platform, and the public face of a living, collaborative network of South Carolina nonprofits and agencies united around a shared mission: Healthy Eating. Active Living. Strong Communities.

At its core, HealthySC is powered by its partners. Nonprofit organizations, public health agencies, and community services across South Carolina actively contribute to and curate the platform's Resource Guide — a trusted, statewide directory that connects residents with real help, maintained by the people closest to those communities.

HealthySC is both a product and a mission — the same commitment to purposeful technology that drives InSERVio, applied to the broader challenge of community wellbeing across the state.

HealthySC
HealthySC platform screenshot
Live Platform
Partner-Curated Resource Guide
The heart of HealthySC. Nonprofit organizations and community agencies across South Carolina directly contribute, maintain, and curate their own listings — ensuring the Guide stays accurate, trusted, and genuinely useful for the residents who need it most.
The InSERVio Connection
The Resource Guide isn't just a website feature — it's the public-facing window into InSERVio's Resource Module. The same network of partner agencies that InSERVio users rely on to refer clients to services is what powers the community-facing Guide on HealthySC.org.
Healthy Recipes & Nutrition
A growing library of nutritious, approachable recipes paired with practical guidance — empowering families across South Carolina to make healthier choices at home, every day.
Trails, Parks & Active Routes
Detailed trail maps, walking paths, and a directory of parks and open recreation spaces across South Carolina — making it easy to find a safe, accessible place to move, every season of the year.

A Living Network of
Community Partners

The HealthySC Resource Guide is not a static directory — it's a collaboratively maintained resource. Partner nonprofits, public health departments, food access organizations, recreation agencies, and social service providers across South Carolina each have a direct role in keeping their listings current, accurate, and complete.

This same network forms the backbone of InSERVio's Resource Module — the tool that case managers, navigators, and social workers across the state use every day to refer clients to the right agencies and services. HealthySC.org makes that network visible and accessible to the public — so any South Carolina resident can find help directly, without an intermediary.

Nonprofit Partner Network Agency-Curated Listings InSERVio Resource Module Public Resource Directory Healthy Eating Active Living Strong Communities
1
Unified network for
coordinated care,
inter-agency referrals
and public-facing resources


HealthySC.org

Is Your Organization a HealthySC Partner?

Nonprofits, public agencies, and community organizations working in healthy eating, active living, or community wellbeing are invited to join the network. Partners contribute and manage their own listings in the Resource Guide — putting their services in front of both the residents who need them and the InSERVio users who make referrals every day.

HealthySC exists because healthy communities don't happen by accident — they're built by organizations willing to show up, share what they know, and trust each other with the work.

— The HealthySC Mission
Committed to Our Community

Pizza with a
Purpose.

No, we're not a pizzeria. We're an IT company. But we're family-owned — and that's where pizza comes in.

When we were young, in order to give our mother, Carol Pelicano, a break from cooking dinner two nights a week, our father, Ted Pelicano, invented Pelicano Pizza. Every Tuesday and Saturday, he would make pizza and use the opportunity to form his eight children — gently, subtly imprinting upon them what it meant to be a Pelicano: integrity, generosity, faith, family, joy, lifting others' burdens, and maybe even an appreciation for Bossa Nova and West Coast Jazz!

He established a tradition that each of his children and countless of his 60+ grandchildren and great-grandchildren have carried into their own families. Every time we live this tradition of faith, family, and attention to others, Dad is right there with us.

Family is why we formed this company. Mutual faith is why it flourishes. Attention to others' needs is how we strive to live. We invite our clients and other organizations to join us in serving those in need within our community.

Life finds purpose when it is given away. Together, let's provide Pizza with a Purpose at your location. Pizza's on us.

Contact Us

Ready to sharpen
your cutting edge?

Tell us about your vision. We'll help you build it.

 Email Us  800-217-1723