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    Digital

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    IT Consulting, Software Development, Web & Mobile App Design, and Digital Marketing.

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    Software

    Design Studio

    Whetstone® prides itself on providing only customized solutions like InSERVio®.

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    Website

    Design Studio

    Your website is the hub of all your marketing activities. The world is watching. How do you look?

Who We Are

A Positive Approach
to Partnership

  Read Our Feature Article in SC Voyager Magazine


SC Voyager Magazine

Whetstone Studio® (formerly DigitalCloudWare) is a family-owned and operated IT Consulting, Software Development, Web & Mobile App Design, and Digital Marketing studio located in Greenville, SC.

A lot of companies will tell you that they’re different from all the rest, that they’re changing the way tech companies bring value to their clients. At Whetstone Studio®, we don’t waste time and energy telling you when it’s so much easier and more compelling to show you what we mean!

Whetstone® prides itself on providing truly customized solutions. There are too many off-the-shelf, out-of-the-box applications muddying the marketplace, adding clutter to what should be a streamlined workflow. These software packages expect you to shoehorn your processes into their prerogatives. Whetstone® disagrees.

We believe that increasing your efficiency is the very definition of partnership, but this requires a different approach than the one taken by other software providers.

And so...

Whetstone® begins by listening. Only then can we craft a solution that supports and improves your workflow with all the functionality and integration you need – and without the clutter.

Whether it’s software development, website design, graphic arts, photography & videography, or marketing, Whetstone® is committed to showing you what we mean by partnership, all the while sharpening your cutting edge.

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What We Do

An Eager & Readily
Available
Partner

A software solution is only as good as the support behind it. At Whetstone Studio ®, we are proud of what we do, and we want you to be proud of your partnership with us, too. That’s why we provide a caliber of support worthy of the solutions we design.

Whetstone Studio®’s approach to service & support is simple. We are committed to:

• Eagerly making ourselves available when you need us
• Listening to achieve understanding
• Speaking with kindness, consideration, and patience
• Helping to find a lasting solution
• Thanking with sincere gratitude
• Earning, cultivating, and safeguarding the most valuable asset we possess: your trust!

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CUSTOM WEBSITE DESIGN


We design custom, optimized, mobile responsive, user-friendly, Google-compliant, ADA-compliant, functional, user-friendly, and beautiful websites that communicate your brand.

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SOFTWARE DEVELOPMENT


We develop cloud-based applications, mobile apps, and secure databases to streamline your operations, empower more robust reporting, and take your business to the next level.

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OPTIMIZATION & MARKETING (SEO/SMM)


We improve your search engine rankings, create dazzling content, engage with clients and clients-to-be, and bring your message to the digital world.

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GRAPHIC DESIGN


We create high-resolution logos, infographics, brochures, banners, marketing collateral, and everything else your business needs!

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PHOTO & VIDEO


We produce high-quality, high-resolution photos and videos - including aerial drone - for all your marketing needs.

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MAINTENANCE


We provide a full-range of support, including resource videos, in-person education, email, phone, and onsite service!

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EMAIL & PRINT MARKETING


We manage email & print marketing campaigns to generate quality leads for your business.

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GOOGLE PPC ADS


We produce fresh, engaging Google Pay-Per-Click and Social Media ads to put your company in front of the right prospects.

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TV & RADIO ADS


We create memorable, engaging TV & Radio advertising, working with stations in your market to extend your company's brand awareness.

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COMPUTING 101


Upgrade your workforce's computer savviness with onsite training in the computer competencies they need most. From file management to the basics of MS Excel, we bring the learning to your people.

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ADVANCED COMPUTING


Ready to take your team to the next level as power users? Want to construct a custom course based on your workforce's specific needs and areas of interest? We've got you covered! Let us lead the way!

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BUSINESS CONSULTING


Our expertise can be measured in quarter-centuries-worth of experience in management, business development, finance, operations, marketing, social media, and more. Let us share our knowledge with you.

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Desktop O/S Support


Let us support your employee workstation needs, including operating system, software, MS Office, Adobe Suite, printers, scanners, and many other hardware and software fixes.

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Office Network Support


We can help with your office internet connection, modem, router, network switch, WiFi signal strength, connection reliability, and other small network needs.

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Installations & Upgrades


Let us keep you up-to-date with software and hardware installations, upgrades, and updates. Many bugs and chronic problems can be easily addressed by proper installations and updates.


Our Expertise

Meet Our
Leadership Team

Success.
There are as many definitions of the word as there are points-of-view.
For us, success always includes family.

For decades, success meant working hard to raise our children.
Then, success meant reaching a point in our lives where we could take our extensive and varied experience and make something new - something that would include family. That's the sweetest success of all.

We don't just include family in our definition of success. Like other family-owned corporations - companies like Dell Computers, Comcast, BMW, and Bosch - we believe that family defines and enables our success!

Whetstone Studio® leadership team includes professionals with anywhere from 10 to 40+ years-worth of experience in aptitudes such as:

• Enterprise programming and software development;
• Graphic design and brand marketing;
• Business management and finance;
• Fine arts performance and university-level instruction;
• Photography and videography;
• FAA-certified drone operation;
• Content curation and writing;
• and much, much more.

Our individual success has brought us to a place where we can put our strengths to work in building something meaningful, something rooted in family, something that contributes impactfully to the success of our clients.

That's why Whetstone Studio® exists, and family is just where our strength begins.



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Matt Pelicano

Founder, CEO
IT Consultant

With over 30 years proficiency in management, product marketing, business consulting, and digital development, Matt has worked with Fortune 500 companies, small-medium sized businesses, and start-ups in a diverse assortment of roles and industries.

A multiple-award-winning team builder, Matt has a long history of consistently exceeding goals and motivating others to achieve sustained success.

In addition to his experience in the IT, financial, logistics, and federal government sectors, Matt is also a published author and public speaker.

Matt is proud to call Greenville, South Carolina home and he and his beautiful and talented wife, Sandy, are grateful for every opportunity to work and spend time with their five children.


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Rikson Stanton

Founder, Director of Web Design
Software Engineer

As a programmer and web designer, Rikson has experience in a multitude of languages and frameworks, placing him on the cutting edge of the newest tech.

Since he co-founded Whetstone Studio in his high school days, his eye for innovation and passion for his work have consistently driven him and his team toward progress.

He has also used his piano and music production skills to compose soundtracks for audio books and trailers.

In his free time, he can be found practicing Brazilian Jiu Jitsu, exploring downtown Greenville, or spending time with his family.

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Tom Pelicano

Director of Application Development
Software Engineer

Tom has over 30-years-worth of experience as a software engineer, programmer, developer, regional IT director, and versatile IT professional.

Having worked for Fortune 500 corporations for the majority of his professional life, Tom has a vast array of skills and countless credits to his name.

Tom and his wife ReNeé recenty returned home to the Upstate after several years in Knoxville, TN.


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Sandra Pelicano

Director of Digital Marketing

Born and raised in Verona, NY, Sandy Stanton Pelicano received her B.F.A. from The Juilliard School in NYC, and is an alumna of North Carolina School of the Arts. For several years, she performed professionally as a principal dancer with Twyla Tharp's international touring company and taught Tharp repertoire in colleges and universities throughout the U.S. and abroad. Currently, Sandra is on faculty at Hamilton College as a Senior Lecturer.

In addition to her role as Director of Digital Marketing, Sandy is also on the Board of Directors for the Clinton Symphony Orchestra of the Mohawk Valley where she serves on the Programming and Marketing committees. She is happy to be a part of the Whetstone team as she brings her many years of marketing design and content creation to our clients. Sandy is married to her wonderful husband Matt Pelicano and loves her 5 amazing children.




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Joey Pelicano

Director of Photography & Videography

Joey is an FAA Part 107 UAS Commercial Drone Pilot and experienced photographer and videographer.

With expertise spanning many areas of photography and videography, Joey has done product photography for companies like Body Glove, ToGo Power, and Jasmine Kitchen.

His videography has been featured by the City of Greenville, SC and he has produced numerous marketing videos for a diverse clientele. Joey has also created book trailers and added his talents as a voice-over artist.



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Chris Pelicano

Director of Illustration and Design Services

Chris has over 40 years of experience in creative problem solving, providing commercial illustration, graphic design, print production, creative direction and consulting to a wide range of clients. He began as a full-time staff artist delivering illustration, concept design and art direction for many Fortune 500 companies during the 80’s and 90’s—serving local, national, and international clients across diverse industries, including automotive, telecommunications, manufacturing, technology, publishing, education, and health care. Over the last 25 years he has worked as a full-time freelancer applying his design skills, illustrative styles, project management, and business experiences to ever-new and varying challenges.

Chris lives and works in upstate South Carolina with his lovely wife Sharon, enjoying their ongoing friendship with their adult children, grandchildren and extended family.

 View Chris' Portfolio



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Andy Pelicano

Director of Service & Support

Andy has provided customer support in multiple industries for well over a decade. He has broad experience servicing diverse hardware and software systems and empowering the end user through education.

As part of his leadership role, Andy heads up our Computing 101 and Advanced Computing education programs, delivering classroom training onsite at client locations and remotely via video-classes.

In his free time, Andy produces a science-themed YouTube Channel, designs and creates products for 3D printing, customizes fresh and saltwater aquariums, and pursues all things scientific with his Great Pyrenees, Freya!





Odd how the creative power at once brings the whole universe to order.


-Virginia Woolf
Our Flagship Application
inservio logo
Serving Those Who Serve Others


InSERVio® is Whetstone Studio®’s flagship custom Case/Client Management & Email/SMS Broadcaster software solution. Backed by our lightning- fast database architecture, InSERVio® is the only modular CRM, Communication and Analytics Reporting system that offers Facial Recognition, eliminating duplicate client profiles. With true API integration capabilities and a full-function mobile app, InSERVio® is well-crafted to meet your needs.

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Duplicate Data Reduction

Facial Recognition

InSERVio® delivers the power of facial recognition, reducing the possibility of duplications in your database and noise in your reporting. Facial recognition also detects and reduces fraud by ensuring your client is who they say they are.

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Field Outreach Capability

Mobile App

InSERVio® offers a mobile application that allows you to take the power of InSERVio®’s desktop functionality wherever you need it, whenever you need it.

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True Data Integration

API Ready

InSERVio® is built on a secure API, ready to seamlessly integrate with other applications, agencies, and organizations.

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Eager & Attentive Support

Service & Support

Our InSERVio® Service & Support Includes:
• Training modules and interactive walkthroughs.
• A rich, informative, searchable resource center.
• Virtual classroom training.
• Email support, for less pressing questions.
• 24/7 toll-free phone support, for a friendly voice.
• 100% U.S.-based service personnel.
• In-App Surveys, so we can improve based on your feedback.

InSERVio®

Custom
CRM Solution

InSERVio® continues to be molded by people on the front lines of service. We understand your needs because we listen. The result is a Case/Client Management, Email & SMS Text Broadcaster, Staff Scheduler, Donations and Reporting Application unlike any other on the market. We don't waste your time with band-aids like ID cards designed to be lost or stolen. Instead, InSERVio® delivers true facial recognition to eliminate the possibility of duplicate profiles and render troublesome ID cards obsolete.


Case/Client Management

InSERVio®'s user interface is designed to conform to your workflow. It's the interaction with the client that's important; you should not have to think about where to enter valuable information. With InSERVio®, the client always comes first.

Request a Demo >

Outreach & Engagement

InSERVio®'s logical user interface is only the first step in making your job easier. Take the power of InSERVio®'s functionality and integrated database to the streets with the InSERVio® Mobile App. InSERVio® lets you meet needs where they exist.

Request a Demo >



Powerful Resources

InSERVio® partners with agencies and municipalities across the country, in order to seamlessly integrate local resources into your customized InSERVio® delivery. These resources are managed at the source, guaranteeing they are always up-to-date.

Request a Demo >

Versatile Reporting

InSERVio® allows you to easily and flexibly create reporting to meet your needs. From individual-level to agency-wide reporting, InSERVio®'s fully-customizable data analytics engine lets you put your data to work like never before.

Request a Demo >

Regulatory Compliance

Whetstone® is dedicated to enabling you to publish reports on time and in compliance. InSERVio® is compliant with HUD (CoC, ESG), Federal (PATH, VA, RHY, HOPWA), and other reporting requirements. We also offer custom-reporting.

Request a Demo >
Work Samples

Examples of
Our Work

Software Development

InSERVio® Case Management Application

InSERVio® is Whetstone Studio®’s flagship custom Case/Client Management & Email/SMS Broadcaster software solution. Backed by our lightning- fast database architecture, InSERVio® is the only modular CRM, Communication and Analytics Reporting system that offers Facial Recognition, eliminating duplicate client profiles. With true API integration capabilities and a full-function mobile app, InSERVio® is well-crafted to meet your needs.

Web Design

Comsource Community Association Management

Whetstone® created a digital presence for Comsource that balanced branding with ease of access and navigation for the client's customers. With links to useful information, payment and account management integration, and the ability to capture form submissions in a custom-designed database, Whetstone® provided Comsource with the ability to interact with their customers more effectively. Whetstone® also produces monthly newsletters for Comsource and manages some of their social media accounts.

Web Design

Theoharis Management

Whetstone® designed a website for Theoharis Management reflective of the client's management of upscale Washington D.C. properties. With linkages to account management and payment portals, Whetstone® created an environment for busy professionals to quickly and easily access necessary information and services.

Web & Database

Wichita County Economic Development

Whetstone® designed a website for Wichita County's Economic Development agency. This website serves as a portfolio of Wichita County's economic offerings and as a place for local businesses and organizations to list their services. Whetstone® also designed an email broadcaster for WCED to alert members and citizens of various economic opportunities and local events. This required the creation of a database and administrator dashboard.

Website

EZ Running Program

Whetstone® designed the website, mobile app, and database driving both for EZ Running Program, a personal trainer app created by a professional coach.

Mobile App

EZ Running Program

The EZ Running Program mobile app is provided to the athlete on a subscription basis and guides their personalized training regimen. The database provides the backbone for the app's calculations and stores the athlete's performance metrics. This was a very rewarding project!

Custom CRM

dBConnect

Whetstone® created an internal-use Client Relationship Management application and the database driving it for a homeless outreach center in Greenville, SC. What began as a way for case managers to capture notes during their client interactions, soon grew to become a robust continuum of care system allowing for the delivery of more comprehensive service. The system is also used by management and employees for such tasks as employee scheduling, client sign-in, and reporting that supports the grant application process. dBConnect is a mission- critical system used by every member of the staff and their volunteers on an hourly basis.

Database System

Jasmine Road

Whetstone® designed and maintains a comprehensive database system for Jasmine Road, a Greenville-based nonprofit organization. The database is used to accept and manage applications for their residential program, maintain product inventory for their social outreach store, and capture form submissions through their website. Jasmine Road's mission is near to our hearts. We are proud to partner with these wonderful people.

Marketing Video

ToGo Power®

Whetstone® produced, filmed, edited, and delivered this Thanksgiving marketing video for ToGo Power®. We have the ability to create original musical accompaniement and voice-overs, in addition to our creative videography and photography.

Product Photography

Body Glove®

Whetstone® spent an exciting week on Lake Keowee, SC shooting various products for Body Glove®. Focusing on action shots that captured the versatility of the products, we were also able to showcase the natural beauty of one of South Carolina's largest lakes.

Illustration

Coronation Media

Illustrations used in the video by Chris Pelicano

Chris.Pelicano@gmail.com
(864) 640-9461

Portraiture

Veteran's Portrait

A portrait of a WWII USMC pilot and CMH recipient, by Chris Pelicano

Chris.Pelicano@gmail.com
(864) 640-9461

Portraiture

Oil Painting

An oil portrait commission done some years ago to commemorate former South Carolina Governor Carroll A. Campbell, Jr. Installed in the board room at the SC Governor’s School for Arts & Humanities. By Chris Pelicano

Chris.Pelicano@gmail.com
(864) 640-9461

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Design

By Chris Pelicano

Chris.Pelicano@gmail.com
(864) 640-9461

Paintings

Watercolor Paintings

Four watercolor landscapes now available as art prints. By Chris Pelicano.

Chris.Pelicano@gmail.com
(864) 640-9461

Concept

Visualiztion

By Chris Pelicano.

Chris.Pelicano@gmail.com
(864) 640-9461

Print

Illustration

By Chris Pelicano.

Chris.Pelicano@gmail.com
(864) 640-9461

Contact Us

Get
In Touch

It all begins here. Whetstone Studio® stands ready to listen.
Your needs drive our solutions. Your vision is the cutting edge we sharpen.
Please reach out and give us the opportunity to prove our value and earn your confidence. Thank you.

Copyright by Whetstone Studio. All rights reserved.